Photography via instagram.com/kyliejenner
The youngest Jenner has been teasing her swimwear line with sneak peeks on Instagram.
Date August 25, 2021
Kylie Jenner is expanding her billion-dollar business empire to include a line of swimwear. The 24-year-old beauty mogul has been consistently teasing her upcoming swimwear brand, Kylie Swim, since August 17 — and we now have our first real look.
Jenner’s first post about the new business venture was a Polaroid picture she shared to Instagram of her wearing a pink and yellow, cut-out one-piece suit. In the caption, she tagged the newly established Kylie Swim Instagram account, which had already racked up 621,000 followers at the time of publication.
On August 25, Kylie Swim dropped the items that will be in the 2021 collection. Comprised of six swimsuits and four sarongs, the collection’s aesthetic features warm sunset tones of yellow, pink and orange. The line has four cutout one-pieces with defined necklines, and two solid-coloured string bikinis. The new brand also shared a VHS-style video of various models showing off the different angles of the suits and sarongs.
There’s no release date or price range for Kylie Swim just yet, but details are likely to come soon. On August 23, Jenner posted a photo of herself sporting another swimsuit from the collection — a one-shoulder, orange-to-yellow ombre suit — plugging the upcoming line at KylieJenner.com. Over on the @kylieswim IG account, the most recent post advised fans to keep their eyes on Jenner’s website for a launch date.
WWD previously reported that Jenner trademarked “Kylie Swim” and “Kylie Swim by Kylie Jenner” for items such as “swimwear, beach cover-ups, headwear, tops, bottoms, footwear and robes,” as well as other swimwear-related accessories. Although Kylie Swim is Jenner’s latest venture, she isn’t new to the swimwear game. She currently co-runs the fashion label Kendall + Kylie with her sister Kendall Jenner, which includes swimwear, loungewear, tops, and other clothing items. Jenner has become somewhat synonymous with sexy swim looks, sharing glam bikini moments on social media often, so it’s not surprising that she’d launch a swimwear line of her own.
The brand will be added to an already long list of companies founded by Jenner, such as Kylie Cosmetics and Kylie Skin. Plus, it doesn’t look like she’s stopping there: “Kylie Body,” “Kylie Baby,” “Kylie Hair,” and “Kylie Nails” have all been previously trademarked by Kylie Jenner. What business plans await those trademarks? Only time will tell.
Details about Kylie Swim are still scarce, but at the speedy rate Jenner is promoting the new brand, we’re guessing the collection will be dropping in no time.