Photography courtesy of Chopard
Get a first look at Roberts letting loose for the camera in Chopard’s new watch campaign.
Date April 19, 2021
What do you get when combine the mega-watt star power of Julia Roberts, the youthful creativity of Quebecois filmmaker Xavier Dolan and the legacy of Chopard timepieces? A positively joyful interpretation of the iconic Swiss luxury watch and jewellery house’s free-spirited ethos that feels like a balm for the soul during these uncertain times. Roberts and Dolan joined forces for Chopard’s new Happy Diamonds campaign and the joie de vivre is palpable as Roberts shimmies to the sounds of “Upside Down” by Paloma Faith. Yes, it could have something to do with Roberts’s famously radiant 24-carat smile.
Get a sneak peek of Roberts, looking fresh in a white puff-sleeve blouse and blue jeans, in the new campaign ahead of its launch.
“’Diamonds are happier when they are free,’ my mother said when she first saw the Happy Diamonds concept come to life in 1976,” Caroline Scheufele, co-president and artistic director of Chopard, tells FASHION exclusively, referring to the sparkling diamonds that dance freely in the face of the famous Happy Diamonds watch styles. “That joie de vivre and unique spirit are at the heart of Chopard’s DNA and what make the Happy Sport watch an icon almost 30 years after its birth. Today we are launching our Happy Diamonds campaign featuring the new Happy Sport collection with Julia Roberts as the face of this campaign, beautifully shot by the talented Xavier Dolan. Chopard has an endless love story with the world of film and there is no better actress than Julia to convey such free-spirited charm, confidence and strength with her radiant and world-renowned smile.”
Roberts was styled for the campaign featuring the Happy Sport watch by her longtime friend and collaborator Elizabeth Stewart. The Hollywood stylist has been putting together looks for the award-winning actress for red carpets, magazine covers and campaigns since 2007.
Dolan, a TIFF and Cannes Film Festival darling, is no stranger to the world of high fashion himself; the actor-director starred in a Fall 2016 Louis Vuitton campaign and has been known to rock a look on the film festival circuit red carpet, including boundary-eschewing Cuban heeled shoes by Christian Louboutin.
For more behind-the-scenes action, watch Julia Roberts share happiness tips with Xavier Dolan here: