Date September 29, 2021
The wait is (nearly) over. Knix, the beloved Canadian intimate brand, is back again with their third coveted Papaya Box, made in collaboration with Sarah Nicole Landry of The Birds Papaya.
From a shiny faux-leather bodysuit to the brand’s first pair of leggings, Landry has helped the brand curate and bundle some of its most unique and sought-after pieces.
After their first box sold out in just 27 minutes back in October 2020, the brand quickly re-stocked and decided to start planning for a second edition, which came out this past June. Now, they’re nearly ready to launch their third this Sunday, October 3rd—so get your refresh button ready.
“We had a 30,000 person waitlist, and we sold out in less than half an hour,” says Landry. “It was incredible. Little did everyone know, we were already in the works on box number three.”
Ready for a peek?
This latest box, priced at $150, will feature the brand’s first-ever dress, a classic black satin slip, a versatile white mock neck bodysuit, and a vibrant satin knotted headband with sizes ranging from XS to XXXXL. The classic satin slip dress perfectly skims your silhouette for all-season style that can be easily dressed up or down; the bodysuit features a soft ribbed cotton blend loaded with stylish details like a high neck and thong back for seamless versatility; and the patterned headband adds a stylish pop of flair to any look.
“Slip dresses are kind of iconic, but the problem is that most of them aren’t designed with different body shapes in mind. We wanted to change that,” says Landry. “When we first talked about a slip dress, we loved its versatility. You could wear it casually by throwing a sweater over top, or you could layer it with a bodysuit. We wanted to help people (of all sizes) dial-up their existing looks with these pieces, not just offer single articles of clothing.”
This past month, Landry, Knix and the FASHION team joined forces to visually showcase the bundle’s versatility:
If you’re looking for a more elevated look, throw on your new favourite slip with a pair of heels and add a glitzy belt. In the mood for something more laid back? Pair the dress with a comfy sweater and your go-to booties. The bodysuit is just as versatile. You can layer it or make it the centrepiece of your look. For Landry, the key is to make it your own, which is what she was most excited to spotlight during the shoot.
“I’ve never done an edgy shoot like this before,” says Landry. “As a mom, I think it’s fun to finally get a chance to really glam up and represent these articles of clothing in such a cool way, I hope it inspires others to also make these looks their own and bring out the edge in them.”
Landry’s relationship with the coveted brand dates back to 2017. The digital content creator and mom of four first piqued the brand’s interest with an Instagram post of her wearing one of their pieces. Joanna Griffiths, founder and CEO, spotted Landry’s post and instantly reached out saying she wanted to include her in their next shoot.
“During that shoot, it was the first time I ever wore low-rise underwear,” says Landry. “I felt pretty vulnerable because it showed all my stretch marks—which was what made it go viral. I had never seen them presented in such an artistic way, and the positive response I got from that campaign made me realize there were so many other people like me.”
From that moment on, a friendship and partnership were born.
“Clothing should always make us feel good and comfortable in our bodies, which is why it’s important to design inclusively”
For Landry, a big focus when helping curate this latest box was ensuring that it was not only versatile but was suitable and flattering for different body shapes.
“Our bodies are just a distraction to us,” says Landry. “If you’re constantly fidgeting with your clothes or adjusting them because they’re not comfortable or fit right, it becomes a distraction. When we’re distracted we’re not focused on what’s in front of us, the actually important parts of our lives. Clothing should always make us feel good and comfortable in our bodies, which is why it’s important to design with this in mind.”
Landry says she was grateful to get the opportunity to trust and work with Knix’s designer to bring this vision to life, and they made sure to work with a variety of models, of all shapes and sizes, to ensure that the two pieces were flattering and comfortable on diverse bodies.
Finally, as a mom of four, Landry also says it’s important to offer a variety of styles for busy caregivers constantly on the go. While function and fit are incredibly important, it’s also vital for customers to feel confident and put together with minimal fuss.
“I think moms are resigned to this leggings-and-sweatshirts combo, which I live in and love, but that shouldn’t be it for us—that shouldn’t be the end of the line,” she says. “We should be able to wear whatever our hearts desire, not be steered away from certain looks or garments because we feel we can’t pull them off or comfortably wear them because we’re moms. It’s nice to have the option. Whether it’s for a date night out or lunch with girlfriends, these pieces will easily fit into anyone’s wardrobe and they can hang onto them forever.”
The Papaya Box will officially launch on Sunday, October 3rd at 5 p.m. EST on knix.ca.